Deep Steve

I’ve been working on Deep Steve as a side project for a couple of months now, and I intend to start a private beta with a few close friends over the next week.

It’s probably the weirdest / simplest / most genius projects I’ve ever worked on.

And, unfortunately, until I get the app out, I’ll keep it mostly under wraps because AI projects have no moat and if someone copies me, they will actually do it better than me. So I’m just trying to dot a few I’s and cross a couple more T’s first.

The number one thing I’ve failed on in every one of my projects has been having first-class marketing. I do marketing as an afterthought, and I think it kills me each time.